In the ever-evolving landscape of the U.S. automotive market, recent developments present both challenges and unique opportunities for consumers. The Trump administration’s implementation of significant tariffs on imported vehicles and auto parts is poised to reshape car prices nationwide. However, at Freeport Ford, we’re turning these challenges into opportunities for our customers. Here’s why now is the optimal time to drive home in a new or used vehicle.
Understanding the Impact of New Tariffs on Vehicle Prices
On April 3, 2025, the Trump administration enacted a 25% tariff on all imported automobiles and certain auto parts, aiming to bolster domestic manufacturing and address trade imbalances. This policy shift has immediate and profound implications for vehicle pricing across the country.
Projected Price Increases: Analysts predict that these tariffs could escalate vehicle prices by $2,000 to $4,000, potentially pushing the average new car transaction price to over $50,000.
Competitor Strategies: Chevy and Dodge Respond to Tariffs
While Ford has embraced employee pricing to offer savings to customers during this challenging time, other manufacturers, like Chevrolet and Dodge, have responded quite differently—leading to concerns over rising prices and market positioning.
Chevrolet‘s Price Increases
In response to the new tariffs, Chevrolet has significantly raised prices across many of their models, including some of their most popular vehicles. For example, the 2025 Chevy Silverado has seen price hikes of up to $4,500 depending on the trim level. While Chevrolet continues to push for high volume sales, these price increases are expected to alienate some potential buyers who are sensitive to cost, especially in a climate where tariffs are already driving prices up.
Furthermore, Chevrolet’s decision to limit the availability of certain popular trims for 2025, such as the Silverado’s higher-end models, could leave many customers without the option they were hoping for. This is especially noticeable as competition in the full-size truck market intensifies, with other brands like Ford offering more competitive options at comparable prices.
Dodge‘s Response: Not Quite the Deal It Once Was
Dodge has also implemented significant price hikes on their vehicles, particularly the 2025 Dodge Ram trucks. On average, prices have jumped by $3,000–$4,000 on many trims, with some heavy-duty models even seeing increases as high as $6,000. This price surge has prompted backlash from consumers who were once drawn to Dodge for their relatively more affordable pricing compared to other full-size truck competitors.
In addition, Dodge has been criticized for scaling back the availability of some of their most in-demand models, like the Dodge Charger and Challenger, while pushing for more expensive performance-oriented trims. This pricing shift seems less customer-focused and more geared toward maximizing profits—further alienating buyers who once saw Dodge as an affordable, performance-oriented option.
The Ford Difference
Unlike Chevrolet and Dodge, Ford is taking a more customer-focused approach by extending its employee pricing to all U.S. buyers, including many of its 2024 and 2025 models. This move allows consumers to purchase a vehicle at a lower cost than traditional retail pricing, positioning Ford as a more accessible choice, particularly in the face of rising tariffs. By keeping their pricing structure more in line with what customers have come to expect, Ford is staying competitive without significantly increasing prices—making now the ideal time to buy before those price hikes hit.
Why Acting Now Benefits You
Given that vehicles currently on dealership lots, including ours at Freeport Ford, were acquired before the implementation of these tariffs, they are not subject to the new import taxes. This means you can purchase a vehicle at pre-tariff prices, securing substantial savings.
Sales Trends: There’s a noticeable uptick in consumer activity as buyers rush to make purchases before prices rise. For example, car dealerships in New York reported a 15% increase in sales as customers sought to beat the tariff-induced price hikes.
Ford’s Employee Pricing: Exclusive Savings for All
To further assist our customers, Ford has introduced the “From America, For America” initiative, extending employee pricing to all U.S. shoppers. This program allows customers to purchase vehicles at the same price Ford employees pay, which is typically below the dealer invoice price. The promotion runs from April 3 through June 2, 2025, covering most 2024 and 2025 Ford and Lincoln models, including gas, hybrid, plug-in hybrid, and diesel variants.
Notable Exclusions: While many models are included, certain vehicles like the Ford Raptor, 2025 Expedition, Navigator, and Super Duty trucks are excluded from this offer.
Why Now Is the Time to Buy
- Pre-Tariff Inventory: Vehicles available at Freeport Ford were acquired before the new tariffs, ensuring you benefit from current pricing without the added costs that will affect incoming inventory.
- Employee Pricing Advantage: With Ford’s employee pricing extended to all customers, you can enjoy significant discounts on a wide range of models, enhancing the value of your purchase.
- Market Dynamics: As demand surges and tariffs take full effect, prices are expected to rise. Purchasing now allows you to avoid these increases and secure a favorable deal.
Looking Ahead
The automotive market is navigating uncharted territory with these new tariffs influencing both pricing and availability. By acting now, you position yourself to take advantage of current pricing structures and Ford’s exceptional employee pricing offer.
Visit Freeport Ford Today
At Freeport Ford, we are committed to providing our customers with the best value and service. Our knowledgeable staff can guide you through our current inventory, help you understand the benefits of the employee pricing program, and assist you in making an informed decision tailored to your needs.
Disclaimer: Vehicle availability and pricing are subject to change. It’s advisable to contact Freeport Ford for the most current information and to confirm vehicle eligibility under Ford’s employee pricing program.
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